About South Cape Net

Your Company or Employer has a Website or a Blog, but it’s outdated and/or ineffective. 

Too many Company websites are out of date because owners rely on their web developer [who doesn’t always have the same sense of urgency]. 

This can also become expensive.

Very few Company websites generate sales leads because very few people know how to do this.

You have your hands full managing your business, and usually don’t have time to attend to this yourself. 

There’s never been a better time to start a business.  The cost of getting started online? Next to nothing.  It’s never been easier to get your message out there.  Facebook Live, YouTube, SnapChat, LinkedIn, and Twitter.  It’s all right there for you. 

Here’s the problem…  Everyone else has the same opportunity.  So everybody is doing it.  While it’s never been easier to get your message out there…  It’s never been harder to get anyone to CARE.  To break through the NOISE.

I discovered my purpose in life at the age of 46 when I stumbled across the Japanese concept of Ikigai.

If you can find a business that fits into the intersection of the four circles, then your work becomes a joy.  I found my joy in assisting others achieve their full potential.

My business philosophy is founded on three principles:

  1. INNOVATION: Steve Jobs built Apple on some unique disruptions, but the one I admire most is that he didn’t care about copycats – he stayed ahead of the competition through innovation.  By the time someone had copied his ideas, he had already launched the next product.
  2. FREE STUFF IS THE HOOK: If you look at Google – this is exactly what they have done.  Google gave the world the most powerful Search Engine – and it’s free to use.  They make billions out of the spin-off.
  3. ADVERTAINMENT: The Oprah Winfrey Show quite brilliantly combined entertainment and advertising.  Oprah provided first-class entertainment to viewers across the globe on a weekly basis for many years.  She established admirable credibility in the eyes of her fans so that when she endorsed a product – it became an overnight success.

I would like to combine these three business models in my own small way. 

I was sitting under a tree smoking my pipe a while back when I asked myself, “How has the digital age changed the face of marketing?”

Sure, this is not a new question and much has been written about it, but I have never read anything that really nailed it for me.

So after much deliberation, three things came to mind:

  1. The digital age has given us unlimited duplication.  In the old days to reach one client, you had to print one pamphlet.  To reach 1000 clients you had to print 1000 pamphlets – and that cost money.  Today we can produce one pamphlet and duplicate it innumerable times at no extra cost.
  2. The internet has given us unlimited distribution.  In the old days to reach one client, you had to deliver one pamphlet.  To reach 1000 clients you had to deliver 1000 pamphlets – and that cost money.  Today we can distribute our advertising material to innumerable clients via email or social media with no increase in costs.
  3. The internet has given us the ability to trade 24/7/365 worldwide by having a website – we don’t even need a shop or employees.

Unlimited duplication, unlimited distribution and no overheads – surely there is something we can do with that.

My Partners

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