You can no longer afford to ignore Social Media. Get on Facebook, Twitter, Instagram, YouTube or Vimeo, and LinkedIn. Share your articles on these platforms and make sure you have links to them on your site. If you have a .html site then get a blog going where you publish articles that point back to your site. A WordPress site will do this automatically.
It focuses not only on the demographics or interests of the users, but their education and workplace. And with high numbers of people making use of the platform as their online CV, it ends up being quite accurate too.
With more than 600 million members from 200 countries in 2019, LinkedIn is still the largest professional networking platform in the world. LinkedIn members are also liking, commenting, and sharing at record rates – nearly twice that of 2018. Whether you use LinkedIn as a research platform, a space to network with new clients, or to advertise your available positions, the platform’s value continues to increase.
Media buying is an art and science. Unfortunately, there is another dichotomy in media buying these days — and that’s between control and chaos.
Facebook Groups are very popular, and chances are high that you probably host or are a member of one or more Groups. They can range from the good, the bad and the indifferent, with members that can be put into the same categories! Ultimately the goal is to create a Group that hosts an enthusiastic and engaged community, whether this is around your business or a common interest. Here are a few insights to do just that.
If you haven’t been living under a rock, then you have certainly noticed how social media has taken over life as we ‘used’ to know it. The new normal is people walk around with their faces buried in their phones catching up on the latest news and gossip, or following the new age celebrities (YouTubers/influencers) to find out where they are, what they’re up to, what they are eating – and more importantly for brands – what they are buying.
If you have a promotional stand at one of those really big happenings like a huge networking event, exhibition or national conference – are you maximising your presence there and ensuring you will get the best return on your promotional investment?