Writing for online publications is a very different animal to writing for print.
Whereas with print, you are writing for your readers; with online you are writing for the search engine algorithms. This brings factors like keywords, keyword density, H-tags etc. into play. Writing for the social media platforms is also a skill that has to be learned.
Few things detract from your credibility like poor quality content, riddled with grammatical and spelling errors.
It is amazing just how small the difference is between a successful article/ad campaign and an unsuccessful one. The online space is so overcrowded that it’s easy to disappear in the noise. It’s only those little things that ensure that you are heard and seen.
I have a number of excellent journalists who write for me, and then I make sure that the content is search engine optimized.
Writing for an ad campaign must be done in such a way that whatever platform you are using first accepts the content and does not annoy the users.
The length of your content depends on to what extent you want to qualify your leads.
Some examples of our work
We Analyzed 912 Million Blog Posts. Here’s What We Learned About Content Marketing
We analyzed 912 million blog posts to better understand the world of content marketing right now. Specifically, we looked at how factors like content format, word count and headlines correlate with social media shares and backlinks. With the help of our data partner BuzzSumo, we uncovered some very interesting findings. And now it’s time to share what we discovered.
A story of storytelling: The business of writing with Michael Smorenburg
Author Michael Smorenburg took attendees of the Red & Yellow School’s first lunchtime lecture of the year post-July holidays on a journey from fact to fiction and back again in describing his personal writing process.
Do press releases still work?
Short answer: YES. But you need to write and promote them the right way. Well, I just put together a new guide to writing press releases that get results.