I use the WordPress™ Content Management System Platform. It may lack some of the features of its competitors, but I find it is the easiest for clients to manage.
CMS requires a fundamental change of thinking by the client. Once the site is complete, the success thereof depends on your constant input. Your internet marketing strategy should be driven by writing articles [at least weekly] and sharing articles on Social Media.
Your articles will be picked up by the Search Engines which will, in turn, bring them to the attention of journalists and potential clients.
Once you build up a fan base on Social Media, sharing articles there will keep them constantly informed as to what you are up to.
PLANNING THE WEB SITE
The WordPress platform requires an understanding of a few terms:
1. DIRECTORY
The entire screen as you see it is a DIRECTORY. Most sites require one directory, but if you want the other pages on your site to look different, you may require more.
2. PAGES
Pages contain information that does not change very often e.g. your Contact Details, About Us, Vision & Mission statements etc.
3. POSTS
Posts are the articles you write.
4. CATEGORIES
All posts are placed into one or more category – this enables visitors to your site to search by category.
5. TAGS
All posts are given one or more tags – a little like a sub-category. This enables visitors to search your site by tag. It also generates what is called a Tag Cloud.
6. WIDGETS
Widgets are the boxes [more correctly called objects] that appear down the sides and at the bottom of the directory. They contain images, RSS feeds, menus, posts and comments etc.
The web site requires planning around this structure. Once the structure has been decided upon, I require all the images, text and other information needed – but we will get to that.
PORTFOLIO
www.thegremlin.co.za
www.nosybasset.co.za
www.nogginhomes.co.za
www.toilet-friend.co.uk
www.egg-cracker.co.uk
www.a1preowned.co.za
www.044.co.za
www.edenlions.org.za
www.heavensnest.org.za
www.lotusproject.co.za
www.oldordermcc.co.za
www.pegasusequestrian.co.za
www.toiletfriendly.co.za
www.xperiencesa.co.za
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