There are numerous ways in which you can advertise your business on the internet. South Cape Net can assist you with the following:
- Search Engines,
Google has two offerings that you may consider, Google Ads and Google Adsense. Leave Search Engine Optimisation to the professionals – the honest ones, but make sure that your website is Search Engine Friendly.
- Social Media,
You can no longer afford to ignore Social Media. Get on Facebook, Twitter, Google+, Instagram, YouTube or Vimeo, and LinkedIn. Share your articles on these platforms and make sure you have links to them on your site. If you have a .html site then get a blog going where you publish articles that point back to your site. A WordPress site will do this automatically.
- Blogging & Vlogging
Search Engines love unique content; Blogging and Vlogging will dramatically increase your rankings. It’s also the best way of establishing yourself as the trusted authority in your field.
Newsletters are a great way of keeping in contact with your clients. Allow visitors to subscribe to your newsletter somewhere on your home page. In the case of .html site link this to a reply form. In the case of CMS sites, you can install a widget where visitors can subscribe to your feeds. Then whenever you publish an article they will get an email informing them of this. Use the newsletter to keep clients up to date with new products/services, specials etc. It is also a good way of educating clients to the point where they realise that they need your product/service.